Features that Stand Lazada Out
- Marketplace and Platform: With buyers and sellers across six different countries, Lazada offers a HUGE marketplace where third-party sellers and brands can list their products.
- Wide Product Range: You can get basically anything at Lazada— from electronics to fashion items, from home appliances to groceries, they have millions of products. This has played a key role in making it a household name in 6 countries.
- Cross-border Shopping: The major reason they have become an international name is because of their partnerships with Alibaba. It has enabled them to allow cross-border shipping through Alibaba’s extensive global supply chain.
- Lazada Wallet: Their app and website also features a built-in e-wallet, that not only allows users to make secure and convenient payments, but receive cashback offers, and track their spending as well.
- Livestream Shopping and LazLive: A really unique feature that Lazada introduced, is livestream shopping. Here, sellers and brands can showcase their products in real-time, which provides a totally new experience for its customers.
- LazMall: To separate their more premium products, they have another feature—LazMall. Here are featured authentic products from leading brands, and the customers are provided with next-day delivery and crazy good return policies.
In Southeast Asia, Lazada has proven how a single platform can revolutionize the eCommerce market in such a huge region—it is more than a marketplace. It has acted like a godsend angel for small and medium-sized businesses (SMEs) by giving them access to its huge customer base of 6 countries and its advanced e-commerce tools. As far as its own practices are concerned, the way it has blended technology with retail—through AI-powered recommendations and digital payment solutions—Lazada has definitely established itself as a major player and a possible future leader in Southeast Asia’s growing eCommerce market.
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